The Adobe MAX conference each fall brings together leading creative professionals to explore the future of creativity. This year, NVIDIA’s Studio booth showcased an interactive experience where over 11,000 attendees collaborated to produce a crowdsourced music video using Adobe Photoshop and Premiere. Participants personalized clips and frames, incorporating their creative styles into the dynamic video, demonstrating the synergy of art with GPU and AI acceleration.
AI tools, powered by NVIDIA’s GeForce RTX GPUs, enriched the creative process, enabling quick workflows with features like Neural Filters and Color Match. The recently introduced Premiere enhancements, such as 4:2:2 decoding, significantly improved color grading and streamlined workflows. Attendees experienced a boost in editing efficiency and speed, with AI-driven tools running faster on the new GeForce RTX 50 Series GPUs. The event highlighted how NVIDIA’s technology supports modern graphic design, evolving the creative landscape through enhanced performance and innovative solutions.
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