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Expert Insights: Best Pricing Strategies for App Developers

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The Smart Money on How Devs Should Charge for Apps

Developers are advised to steer clear of long-term subscription plans for apps, as recent research reveals users favor weekly subscriptions or one-time purchases. A report by Adapty indicates a significant 52.3% drop in lifetime subscriptions, while weekly subscriptions have surged by nearly 10% since 2024, capturing approximately half of all subscriptions worldwide. One-time purchases are also on the rise, increasing by 6%. Conversely, long-term plans, including monthly and annual subscriptions, are losing popularity as users shift away from extended commitments.

In other tech news, WP Engine has unveiled an AI toolkit for WordPress, enhancing user experience with features like Smart Search AI and AI-powered recommendations. Additionally, the Next.js team has previewed its upcoming 16 version, featuring new caching and optimization tools. Storyblok launched Blueprints for developers to streamline project setups, and Bun has improved its WebSocket client, implementing the permessage-deflate extension for enhanced message compression.

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