On November 13, 2025, Apple implemented significant updates to its App Store policies, focusing on child safety, privacy, and financial regulations. Notable changes include mandatory age verification for creator and mini apps, ensuring access to mature content is restricted based on a user’s verified age. Developers must also obtain explicit user consent before sharing personal data with third-party AI systems, promoting transparency in data usage. Loan apps are now capped at a 36% APR and face a 60-day minimum repayment period, effectively banning payday lending models. Furthermore, crypto exchanges are classified as highly regulated entities, requiring stringent compliance and documentation standards. Enhanced protections against app spoofing and brand confusion have also been established. This overhaul prompts developers to rethink approaches in a landscape where safety, privacy, and adherence to regulations are paramount. Apple’s changes aim to foster a secure digital environment, impacting developers globally and reshaping marketing strategies.
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