Weekly Trademark and Brand Protection Recap
This week, significant developments influenced the trademark and brand protection landscape. Notably, AI shopping tools, including ChatGPT, present new intellectual property challenges. Insights from Rockit’s general counsel reveal strategies against sophisticated Chinese counterfeits. U.S. trademark disputes surged, with influential female lifestyle bloggers leading the charge in filings. Meanwhile, landmark Supreme Court rulings in Türkiye established protections for non-traditional marks.
Innovations include Penn State’s royalty-free licensing for its FOR THE KIDS agreement, while a report indicates AI adoption in IP practices is reaching critical mass. Updates from international trademark offices highlight Brazil’s fast-track service and Türkiye’s tougher stance on counterfeit medical devices. Legislative highlights include the creation of a U.S. bar association focused on platform liability and significant policy developments across Africa and Asia.
Join WTR in São Paulo for valuable insights at Latin America’s premier IP summit on August 9. Stay informed on these evolving IP trends.
