Apple has not yet released a public AI chatbot, but it is utilizing two internal AI-powered tools: Enchanté and Enterprise Assistant. Enchanté, likened to ChatGPT, assists employees with tasks like idea generation, document proofreading, and knowledge inquiries. Launched in November 2025, it employs Apple-approved models, including Foundation Models and Anthropic’s Claude. This app allows file uploads and integrates with Apple’s internal systems for efficient workflows across departments like engineering and marketing.
Meanwhile, Enterprise Assistant serves as a centralized resource for corporate employees, featuring a comprehensive database of internal policies and addressing queries related to benefits and technical issues. Despite internal testing of chatbot-style applications, Apple executives, including Craig Federighi, have expressed skepticism about chatbot interfaces, preferring a more integrated approach. The potential release of a public chatbot remains uncertain, but these developments highlight Apple’s focus on enhancing internal productivity through AI.
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