OpenAI is set to introduce advertising in ChatGPT amidst increasing pressure to monetize its services. Initial trials will begin in the U.S. and later expand globally, targeting users of the free tier and the new $8/month ChatGPT Go plan. Notably, subscribers of ChatGPT Plus, Pro, and Enterprise will remain ad-free, with assurances that ads won’t influence responses. This move is crucial as most of ChatGPT’s 800 million weekly users are not paying customers. OpenAI seeks to preserve user trust and experience, stating ads will not data-mine individual users, and will only appear in designated areas. The company aims to diversify revenue sources, projecting up to $20 billion in annual revenue by 2026. OpenAI’s advertising strategy addresses competitive pressures, especially from Google. Clear guidelines govern ad deployment, ensuring privacy and relevance, while also generating traction to secure substantial future funding.
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