In February 2024, OpenAI launched Sora, a groundbreaking text-to-video AI tool that allows users to generate videos simply by describing them in words. By early 2026, Sora had evolved within the ChatGPT ecosystem, appealing to millions with its cinematic quality. Users can input prompts such as “a surfer riding an impossible wave,” leading to coherent video outputs. Sora 2, released in September 2025, enhanced features with synchronized audio, improved physics, and a mobile app, positioning itself as a game changer for content creators and marketers alike.
Despite its advancements, Sora grapples with issues like unrealistic physics and challenges in text rendering. Its intuitive design lowers video production barriers, enabling rapid content creation for social media, marketing, and education. However, ethical questions arise over deepfake potential and copyright concerns. As Sora reshapes video creation, society must address the implications for creativity, trust, and media integrity in a rapidly evolving digital landscape.
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