Fabulate is the first global influencer marketing platform to integrate TikTok’s Symphony suite of generative AI tools, enhancing brand content creation efficiency and relevance. This collaboration allows brands to leverage Symphony’s AI dubbing, video generation, and digital avatars within Fabulate’s influencer marketing workflow. Marketers and creators can now produce diverse content formats, localize messaging, and explore innovative creative strategies—all within one streamlined process. Nathan Powell, Fabulate’s Chief Strategy Officer, emphasized that this integration makes creativity faster and more impactful. Meanwhile, TikTok aims to bolster its creative ecosystem by facilitating scalable, high-quality content production. Key features from Symphony available through Fabulate include licensed AI digital avatars, an AI dubbing tool for over 15 languages, and an automated video generator. This advancement strengthens Fabulate’s role in the APAC creator economy, as the platform expands its AI capabilities and continues to gain recognition in the industry.
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