Fever is excited to announce its participation in the OpenAI Ad Pilot Program, starting February 10, 2026. As a leading global live-entertainment discovery platform, Fever will collaborate with OpenAI to test innovative advertising in ChatGPT, aimed at enhancing user experience. This limited pilot will feature high-quality ads clearly labeled as sponsored and designed to help users discover new options, without influencing the organic responses of ChatGPT. Fever will specifically target logged-in adult users on Free and Go subscription tiers, adhering to OpenAI’s advertising principles.
Javier Macías, Fever’s VP of Marketing, emphasizes that this collaboration allows Fever to pioneer advancements in AI advertising, exploring optimal formats and messages. This initiative not only strengthens Fever’s commitment to innovation but positions it as a trailblazer in technology-driven entertainment, aiming to positively impact user engagement and guide the future of advertising in conversational AI.
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