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Fighting Back Against Nudify Apps: Legal Action and Innovative Technology Solutions

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The rise of ‘nudify’ apps, which use AI to create non-consensual explicit images, has prompted Meta to strengthen its policies against such content. The company actively removes ads and accounts promoting these services and blocks related search terms on its platforms. Meta has taken legal action against Joy Timeline HK Limited, the entity behind the CrushAI apps, for repeatedly attempting to advertise in violation of its rules. The lawsuit aims to prevent further promotions of these apps on Meta platforms. Additionally, Meta collaborates with other tech companies through the Tech Coalition’s Lantern program to share information on these violations. As tactics used by advertisers evolve, Meta employs new technologies and strategies to detect and eliminate ads promoting nudify apps. The company also supports legislation like the U.S. TAKE IT DOWN Act to combat intimate image abuse and advocates for parental controls to protect teens from downloading harmful apps.

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