Ford is set to launch an AI assistant within its app in early 2026, targeting up to 8 million customers in a phased rollout. This innovative digital solution, currently showcased at CES 2023, aims to enhance the driving experience seamlessly. Initially available in select regions, the assistant will later integrate into Ford and Lincoln vehicles by 2027, transforming car functionalities beyond just mirroring smartphones. According to Mike Aragon, Ford’s president of integrated services, this AI will provide deep, personalized intelligence tailored to individual needs. For instance, when loading materials, users can photograph a stack and receive precise fitting instructions for their truck, streamlining the process. With the automotive industry increasingly leveraging custom AI solutions rather than generic tech, Ford’s AI assistant sets a benchmark for future developments in smart vehicle technology. Other manufacturers are likely to follow suit, enhancing the future of driving experiences everywhere.
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