Ford is set to launch an AI assistant in its smartphone app in early 2026, with a vehicle integration scheduled for 2027. Announced at the Consumer Electronics Show (CES), the assistant, powered by Google Cloud and built on advanced LLMs, will provide personalized vehicle insights, including questions about cargo capacity and real-time maintenance data. The introduction of the next-generation BlueCruise advanced driver assistance system promises to be 30% cheaper and aims for eyes-off driving by 2028, enhancing point-to-point autonomy capabilities. This marks a significant shift for Ford, as it repositions itself in the tech landscape, contrasting the dominance of automakers in previous CES events. The integration of sophisticated digital assistants in vehicles, as seen in competitors like Rivian and Tesla, highlights a trend toward more intelligent automotive experiences. Ford is prioritizing user-friendly interactions, creating potential for innovative in-car functionalities.
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