OpenAI’s CEO Sam Altman has announced that ChatGPT will start displaying ads to free users and subscribers of the new $8-a-month ChatGPT Go tier. This significant shift aims to convert the platform’s vast number of free users into revenue-generating consumers but carries risks regarding perceived bias in ChatGPT’s responses. Ads will be tailored based on users’ current conversations and previous interactions, although for now, OpenAI states it won’t track user activity outside the platform for ad targeting. This move, long in the making, stirred discussions within the AI community, particularly concerning trust and the integrity of organic results versus paid ads. As OpenAI launches this new advertising model, user experiences and advertiser reactions will be closely monitored. With this change, OpenAI transitions from a purely AI-focused service to incorporating monetization strategies typical in the digital advertising landscape.
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