On September 30, OpenAI launched a limited public release of its new video generator, Sora 2, sparking controversy when unsettling videos featuring actor Bryan Cranston, particularly as Walter White from Breaking Bad, surfaced. Cranston’s reaction led him to contact SAG-AFTRA, expressing concerns about the misuse of performers’ identities. Videos included one featuring a fictional meeting between Cranston and Michael Jackson in a strip mall. Initially, his agency criticized OpenAI’s approach regarding copyright and performers’ rights. However, by October 8, Cranston praised OpenAI for addressing these concerns, acknowledging their commitment to improved policies regarding voice and likeness use. OpenAI clarified that it requires opt-in consent for such representations and has strengthened its safeguards against unauthorized uses. The company plans to allow more granular controls for rightsholders and explore revenue-sharing models for character generation. This response highlights the importance of protecting creators’ rights in the evolving landscape of AI-generated content.
