Since ChatGPT’s launch nearly three years ago, Google’s dominance in online search has been under scrutiny, especially following recent comments from an Apple executive indicating a decline in iPhone search traffic. Amidst these concerns and a stock drop, Google asserted that its search business is stable, with founder Sergey Brin confident in developing new business models.
With AI taking center stage, Google is now testing AI search on its homepage and releasing innovations like Gemini AI for travel bookings. Experts assert that this shift from mobile-first to AI-first in travel will revolutionize the industry. Agentic AI tools, such as Expedia’s integration of OpenAI, promise personalized travel planning by understanding user context better than traditional search methods.
This approach allows AI to autonomously negotiate on behalf of travelers, potentially disrupting existing travel intermediaries and ensuring customers consistently find the best prices for their trips. As AI evolves, it will redefine both user and supplier interactions in the travel ecosystem.
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