A Gartner survey reveals that many consumers doubt generative AI can effectively replace traditional search engines, with only one-third finding GenAI tools as reliable. This indicates that marketing strategies must cater to both AI-driven discovery and established search channels. To maintain visibility, marketers should focus on creating content that is specific, conversational, and trustworthy while optimizing for both AI-generated summaries and classic search results. As consumer behavior evolves, brands need to enhance governance and transparency in AI use. By 2028, 60% of brands are predicted to utilize agentic AI for personalized interactions, necessitating stronger data governance to ethically manage marketing practices. Additionally, 78% of consumers value the clear labeling of AI-generated content to uphold trust. As AI tools become integrated into research behavior, brands must adapt their strategies, focusing on real-time data and ethical practices to meet rising consumer expectations for personalized, trustworthy interactions across all platforms.
Source link
Share
Read more