Google’s Gemini app has introduced a SynthID watermark checker for videos, enabling users to determine if content was created or altered using Google AI. Following its launch for images, this tool enhances the identification of AI-generated media, crucial for brand safety and fraud prevention in digital advertising. Buyers can now evaluate the performance of AI-generated videos against traditional content, optimizing budgets effectively. Gemini detects the “imperceptible” SynthID watermark in audio and visual tracks, providing users with context when they inquire about the content’s origin. Uploaded videos can be up to 100 MB and 90 seconds long, with specific detection details shared, such as timestamps of AI-generated elements. With evolving legal requirements like New York’s Synthetic Performer Disclosure Bill for 2025, ensuring compliance with AI disclosure laws is vital for advertisers to avoid civil penalties of up to $5,000 per violation, making this verification feature essential for protecting brand integrity.
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