Google’s AI chatbot, Gemini (formerly Bard), has surged in popularity, attracting an average of 400 million monthly visitors. With an impressive average session duration of about 4 minutes and 40 seconds, Gemini showcases high user engagement.
User demographics reveal that 31.1% of visitors fall within the 25 to 34 age bracket, while males represent 58.5% of the total user base. Gemini’s traffic mainly comes from the U.S. (14.6%), with over 230 countries participating. The bot has recorded significant monthly downloads, rising to 0.79 million in September 2024.
In terms of usage, 40% of users utilize Gemini for research, while 30% create content. Direct traffic constitutes 76.7% of Gemini’s visits, with YouTube driving 52.2% of traffic. As estimated costs per query hover between $0.006 and $0.031, Google’s investment in AI technology is substantial, equipping Gemini to remain a formidable competitor against ChatGPT and Bing AI.
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