Gensmo has partnered with Fabrique to launch the “How To Style It” AI module, revolutionizing the online shopping experience by enhancing visual merchandising. This collaboration aims to minimize cart abandonment and increase conversions by showcasing how to style multiple items rather than simply promoting individual products. Using advanced AI technology, Gensmo allows users to take photos of their existing wardrobe and receive tailored outfit suggestions, featuring over 100 million items. The initiative focuses on creating cohesive looks styled on photorealistic models, providing context that aids shoppers in decision-making. By emphasizing complete outfits instead of singular products, the platform not only elevates user engagement but also highlights Fabrique’s diverse designer network, reinforcing the brand’s identity as a collective. This innovative approach is anticipated to boost key metrics such as add-to-cart rates and average order value, aligning with current digital shopping trends.
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