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Goodbye, IP: Sora 2’s Video-Generating AI Sparks Major Piracy Threat for the Film Industry

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OpenAI’s Sora 2 has ignited a frenzy online, revolutionizing video generation. This advanced text-to-video model produces 10-20 second clips at up to 1080p, featuring synchronized audio and realistic physics. Its standout feature, “Cameo,” allows users to insert their faces and voices into AI-generated scenarios, merging TikTok’s creativity with Black Mirror’s intrigue.

However, Sora 2’s launch has sparked significant copyright concerns, as its opt-out system means copyright holders must explicitly deny use of their work. This has led to rampant copyright infringements, triggering outrage from talent agencies and the Motion Picture Association, which sees it as a serious threat to likeness rights. OpenAI plans to shift to a stricter opt-in system, but widespread breaches already exist. While Sora 2 offers innovative possibilities, it presents a piracy dilemma that demands accountability and ethical standards as the industry grapples with its broader implications for media trust and economic stability.

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