Recent updates from OpenAI and Google signal a possible end to the free availability of consumer AI tools. Non-paying users of OpenAI’s Sora 2 are now restricted to six video generations per day, a drop from 30, while Google has also implemented similar limits for free users of its Gemini 3 Pro platform. Google’s new wording hints that daily access limits might change frequently, and usage caps have diminished for image generation features as well. This shift aims to balance server demands and usher users towards paid subscriptions, especially given the substantial computational costs associated with AI services. OpenAI’s Bill Peebles noted that rising GPU demands necessitate these restrictions. As free access diminishes, users might face a stark choice: transition to paid plans or reduce their AI usage significantly. The trend suggests that businesses may prioritize paid accounts to ensure quality service amidst increasing operational costs.
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