On August 20, 2025, Australian Associated Press (AAP) announced a content supply agreement with Google’s Gemini AI platform to enhance the quality of responses in the Gemini app. Although financial details remain undisclosed, the partnership is designed to provide real-time information, reinforcing the reliability of AI-generated content. Nic Hopkins, Google’s Head of News Partnerships for Australia and New Zealand, emphasized the significance of this deal in improving accuracy. AAP’s CEO, Emma Cowdroy, highlighted the collaboration as a testament to their reputation as a trusted news media organization. This agreement is part of a broader trend where media organizations partner with generative AI developers to enhance relevance and reliability in natural-language responses. However, not all media outlets support such partnerships, with some, like AFP, pursuing legal action against unauthorized use of their content by AI platforms. This growing intersection of journalism and AI reflects evolving dynamics in content creation and dissemination.
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