During Google Marketing Live Southeast Asia, Google launched innovative AI tools for Search and YouTube to enhance digital marketing efficiency. Key updates include Asset Studio, using generative AI for streamlined asset creation, and AI Max for Search, which autonomously aligns ads with relevant queries, eliminating reliance on extensive keyword lists. The Ads in AI Overviews feature has boosted commercial queries, reflecting a 10% surge in relevant search activity across key markets. Furthermore, AI Mode supports complex queries and multimodal inputs, with integrated ads testing slated for the US. For creators, the YouTube Creator Partnerships Hub facilitates brand collaborations with influencers. Additionally, agentic AI capabilities in Google Ads and Analytics automate campaign management, providing instant insights and reducing manual tasks. These innovations mirror Google’s commitment to transforming digital advertising through predictive AI, aiming to adapt to evolving consumer behaviors and enhance marketing outcomes in Southeast Asia.
