Google’s innovative fashion discovery app, Doppl, is revolutionizing the shopping experience by allowing users to virtually try on clothing and accessories from multiple retailers without leaving home. Unlike traditional AI assistants, Doppl curates complete outfits based on users’ style preferences and lets them upload their own clothing choices. Available on iOS and Android in the U.S., the app starts by gathering user insights and offers recommendations through a personalized Discovery feed featuring AI-generated videos of shoppable items. While users can explore a variety of fashions, certain categories, such as swimwear and lingerie, are excluded. Major luxury brands like Gucci, Dior, and Louis Vuitton are also adopting virtual try-on technologies, enhancing customer engagement across the fashion industry. Retail giants like Walmart and Target are following suit with their own AR integrations. While Google is not the pioneer in this trend, Doppl has the potential to become a significant player in fashion tech.
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