Google is enhancing its Gemini AI with a new feature called Personal Intelligence, designed to transform the chatbot into a personalized virtual assistant. This capability links Gemini to Google’s ecosystem—including Gmail, Photos, Search, and YouTube—allowing it to provide tailored responses based on individual user data. The AI can now reason across different data types, helping users find specific photos, gather insights from emails, or plan trips by analyzing preferences and past travel. Currently available in beta for Google AI Pro and AI Ultra subscribers in the U.S., the feature will expand to all users soon. Google aims to create a personal executive assistant-like experience, capitalizing on its vast user data for enhanced personalization. However, this deep integration poses potential privacy risks, which Google addresses by keeping the feature off by default and ensuring user feedback influences personalization. Overall, this initiative reinforces Google’s competitive edge in AI technology.
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