NatWest Group has joined forces with Google Cloud to enhance support for UK start-ups by providing AI tools and training through NatWest’s Accelerator program. This partnership will enable entrepreneurs to access advanced AI technologies and expert training, boosting digital skills essential for business growth. Start-ups involved will benefit from practical training on AI implementation and digital marketing, delivered at various NatWest Accelerator hubs and via the dedicated NatWest Accelerator app. Additionally, eligible businesses will receive Google Cloud credits, lowering costs and overcoming technical barriers to leveraging AI. Research indicates that “future fit” businesses utilize data for informed decision-making, enhancing their competitive edge—92% of such businesses utilize data analysis effectively. Darren Pirie, head of the NatWest Group Accelerator, emphasized the initiative’s role in accelerating growth and providing entrepreneurs with the necessary skills to thrive in an evolving digital landscape. This collaboration follows NatWest’s recent partnership with Amazon Web Services and Accenture for improved digital capabilities.
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