Google’s struggle to regain its dominance in AI search is intensifying, following the rapid rise of OpenAI’s ChatGPT. Initially, ChatGPT captured the market, but Google is now demonstrating signs of improvement. Under pressure, OpenAI’s Sam Altman has prompted a “code red” within ChatGPT to enhance features and climb back ahead. Metrics suggest that while ChatGPT boasts a larger user base, Google’s Gemini model is experiencing faster growth, with average engagement times increasing. However, Google faced challenges with its early chatbot, Bard, which suffered from performance issues. Recent upgrades, such as Gemini 3 Pro, appear to be enhancing user experiences. Moving forward, observers are keen to see if Google can reclaim its former stature, especially with potential ad integration on ChatGPT posing new challenges. As competition heats up, the AI race continues to evolve, making Q1 2026 a critical period to watch for industry shifts.
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