Google has announced significant updates to its Demand Gen ad tools, enhancing capabilities with AI-driven features. New options include AI image enhancements, such as “Animated images,” which create dynamic variations, and “Adaptable designs” that overlay branded text on images. These tools streamline asset creation and allow for quick adjustments of image aspect ratios, optimizing campaigns for diverse platforms. Additionally, video content can be tailored with varying orientations for better display compatibility. Google’s AI will now intelligently scale videos while producing shorter versions for promotional Shorts. Advertisers can conduct A/B testing through the new Asset Uplift Experiments, assessing various elements like creatives and audiences, while Google introduces fresh suitability controls for better placement oversight. Furthermore, the integration of Pathmatics assets allows marketers to leverage top-performing content from other platforms. These updates aim to maximize the effectiveness of Demand Gen campaigns across Google’s extensive advertising network.
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