Google is revolutionizing online shopping with new AI-assisted features aimed at enhancing customer experience. At the National Retail Federation conference, Google introduced tools like Gemini Enterprise for Customer Experience, enabling retailers to create custom AI agents for personalized shopping. These agents, powered by advanced AI models, can guide customers from product discovery to post-purchase support, transcending traditional chatbot functionalities. Google’s Universal Commerce Protocol (UCP) will streamline purchasing within conversational interfaces, allowing users to buy confidently using Google Pay and soon PayPal, thereby reducing abandoned carts. The initiative aligns with the growing trend of conversational commerce, encouraging brands to adopt AI solutions to meet evolving shopping behaviors. As Google expands its delivery partnerships and ad types, retailers are urged to integrate these technologies to stay competitive and enhance sales opportunities in this new digital landscape.
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