Google has launched an innovative suite of AI-powered shopping tools aimed at enhancing the online shopping experience. These include AI-driven shopping queries in Google Search, advanced features in the Gemini app, agentic checkout, and an AI calling tool. The new AI Mode in Search allows users to ask natural-language questions and receive personalized results, featuring images, prices, reviews, and real-time inventory updates from Google’s Shopping Graph, which covers over 50 billion products. The Gemini app enhances shopping ideas for U.S. consumers, while agentic checkout enables Google to monitor price drops and finalize purchases through Google Pay with user consent. Additionally, an AI tool based on Duplex can call local retailers to check stock and pricing, rolling out in the U.S. for selected categories. These developments ensure a faster, intuitive, and conversational shopping experience, positioning Google at the forefront of digital commerce.
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