Google is launching a new AI-driven search tool in the UK, marking a significant change in how users interact with the platform. Known as “AI Mode,” this feature delivers conversational-style answers instead of traditional search results filled with links. Though it won’t replace Google’s existing search functionality, it aims to cater to the growing trend of users asking complex questions. The feature, still optional, follows previous rolls out in the US and India. Critics express concern that this shift may reduce web traffic to businesses and news publishers that depend on traditional search referrals. Current research indicates that users are less likely to click links when AI-generated summaries are displayed. Google claims its AI responses foster more natural inquiries, but challenges remain regarding advertising revenue models and potential negative impacts on news organizations. Additionally, environmental implications due to increased AI usage raise sustainability concerns.
Source link
