Google has launched an enhanced AI image-to-video generation feature, known as Google Vids, now available to all paid Google Workspace customers. This latest update allows brands to transform still images into dynamic eight-second video clips, complete with sound, by simply uploading product photos and utilizing a text prompt. The improvements focus on maintaining the key elements of the original images, ensuring that the resulting videos authentically represent the products and core brand identity. Given that video is a highly engaging medium across social platforms, this capability can significantly boost promotional efforts. All paid Google Workspace customers, along with Google AI Pro and Ultra subscribers, can access this and other AI tools, such as AI avatars. Brands looking to elevate their product listings should explore this innovative feature and check out Google’s educational resources, including the “Vids on Vids” instructional series, for optimal usage.
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