Google has launched “Pomelli,” a new marketing automation AI tool available through Google Labs, targeting small businesses and startups in the U.S., Canada, Australia, and New Zealand. This innovative agent analyzes a provided URL to extract brand guidelines, core topics, and relevant content from sections like the About page. Users can customize the collected assets, allowing for the accurate representation of their brand identity. Pomelli then suggests marketing campaign topics and generates varied materials, including visual assets, call-to-action prompts, and campaign messages. This streamlined workflow benefits business owners and marketers seeking efficient campaign ideation with less manual effort. Although response speed is a current concern, the quality and relevance of initial results are promising. As Google continues integrating AI-driven productivity tools, Pomelli could redefine campaign planning and enhance Google’s position in the rapidly evolving autonomous marketing landscape.
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