Google has launched its AI-powered Try-On feature in Canada, transforming online shopping into a personalized experience comparable to trying on clothes in-store. This innovative tool allows shoppers to upload a full-body photo and visualize how outfits fit their specific body types across Google Search, Shopping, and Images. By leveraging a custom image generation model, Google accurately represents how clothing behaves, including fabric drape and stretch. Users can easily access the feature by clicking the “Try it on” icon and experimenting with different styles and colors. The Try-On feature is integrated with Google’s Shopping Graph, ensuring a broad selection of apparel from various brands and retailers. Shoppers can save their favorite looks, get feedback from friends, and proceed to checkout seamlessly. This launch is part of Google’s commitment to enhancing online shopping with AI, making the experience more interactive and reducing the uncertainties of purchasing clothing online.
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