Google has launched a shoppable discovery feed for Doppl, its experimental AI fashion app that enhances virtual try-on technology. This update redefines how users discover and purchase clothing online, blending personalized outfit recommendations with direct shopping links. Doppl allows users to scroll through tailored suggestions, virtually try on outfits, and buy directly from retailers within the app. Utilizing AI-generated videos, Doppl showcases real products, creating a dynamic alternative to standard static images typical of online fashion retail.
This innovative approach aims to address challenges in the fashion discovery market while leveraging Google’s advanced AI capabilities. The app, available on iOS and Android for US users aged 18 and over, tests user engagement with AI-driven fashion content and tracks conversion rates from discovery to purchase. Doppl could reshape Google’s advertising and shopping strategies, offering insights for future integration of AI in e-commerce beyond traditional visual search tools.
Source link
