Google’s innovative “Ask for Me” feature is revolutionizing consumer interactions with local businesses through AI-driven automated calls. Leveraging the advanced Gemini 2.5 Pro model, this tool enables users in the U.S. to conduct inquiries or book appointments simply by requesting, “call the plumber.” The AI mimics natural dialogue, using lifelike voice synthesis from Google’s DeepMind technology. This feature, designed to minimize disruption, typically keeps calls under two minutes, proving effective in booking reservations during peak hours. With plans for global rollout by late 2025, “Ask for Me” enhances accessibility, alleviating hold times for consumers. However, businesses might face challenges from increased AI inquiries, prompting concerns over verification. Google is ensuring transparency by allowing select merchants to opt-in, while maintaining privacy protections. As AI technology evolves, “Ask for Me” could reshape consumer-business interactions, positioning Google ahead of competitors like Apple and Amazon.
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