Rightmove, the UK’s largest property platform, is enhancing its search capabilities through a collaboration with Google. By integrating Google’s Gemini technology, Rightmove introduces conversational “natural language” search and personalized property discovery, allowing users to articulate their property needs in their own words instead of relying on traditional checkbox filters. Tarah Lourens, CTO at Rightmove, emphasized their commitment to innovating the home-moving experience through AI and data personalization, positioning this feature as a response to the growing demand for description-based searches. This partnership reflects a broader trend of online platforms such as JD Sports and Debenhams collaborating with tech giants to improve search functionalities using advanced language models. The new AI-driven property search aims to streamline complex searches, making it easier for users to find ideal homes—like a cottage with a sea view within a 30-minute commute—ultimately simplifying significant life decisions.
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