Google is transforming the way consumers shop online by introducing the Universal Commerce Protocol (UCP) at the National Retail Federation’s annual conference. This innovative protocol aims to empower AI agents to manage the entire purchasing process—discovery, checkout, and post-purchase—within conversational interfaces. By streamlining these interactions, UCP eliminates the need for fragmented integrations across different AI assistants, creating a unified experience for users. Customers can transition seamlessly from interest to purchase without navigating multiple systems. Google plans to implement UCP in compatible listings on Google Search’s AI mode and Gemini apps, enabling users to complete transactions directly within conversations, utilizing their saved shipping and payment information. This advancement highlights Google’s commitment to enhancing e-commerce through AI, improving user experience, and driving conversions. By simplifying the shopping journey, Google positions itself at the forefront of AI-driven commerce solutions, catering to modern consumer needs.
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