At CES 2026 in Las Vegas, Havas announced the launch of AVA, a global AI portal designed to streamline access to advanced large language models like OpenAI’s GPT-5 and Google’s Gemini 3. Scheduled for rollout this spring, AVA aims to enhance the efficiency of Havas teams by facilitating quick transitions from creative briefs to execution while ensuring compliance for global clients. This initiative builds on Havas’s “Village” model, promoting standardized use of AI across its operations while preserving human creativity in decision-making. Havas is investing nearly €1 billion in this effort, reflecting its commitment to modernizing technology stacks amid industry pressures. Chairman Yannick Bolloré emphasized that generative AI should augment human creativity instead of replacing it. The conference also highlighted Havas’s partnerships in AI-driven research and creative production, showcasing its ambition at the convergence of creativity, media, and technology.
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