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Have GoDaddy’s New AI Agents Transformed Its Position in the Small Business Digital Landscape?

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Richard Bowman

GoDaddy has enhanced its Airo.ai platform with six new AI agents aimed at improving marketing, operations, and website management for small businesses. This development, along with the public release of its Agent Name Service (ANS) API, positions GoDaddy as a leader in AI solutions for SMBs. The ANS API facilitates identity verification for AI agents, promoting a trustworthy ecosystem, which could lead to enhanced cross-selling and upselling within GoDaddy’s SMB sector. Nonetheless, while these innovations support GoDaddy’s growth ambitions, they do not mitigate the ongoing risk of customer churn from intense competition in the market. GoDaddy aims for $5.9 billion in revenue and $1.3 billion in earnings by 2028, suggesting a significant growth trajectory. Current fair value estimates for GoDaddy shares range from $150 to $256.57, with execution risk remaining a crucial concern as it navigates a competitive landscape. Investors should remain cautious as these new offerings seek meaningful market adoption.

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