Justin McLeod, CEO of Hinge, is stepping down to launch a new AI dating product called Overtone, backed by Match Group, which owns Hinge, Tinder, and OkCupid. Overtone aims to enhance personal connections through AI and voice tools, developed over the past year inside Hinge. This move reflects a trend in the dating app space where founders like Whitney Wolfe Herd of Bumble leverage AI for smarter matchmaking.
The dating industry faces challenges, with apps like Tinder experiencing subscriber declines. In response, many platforms have adopted AI features to combat user fatigue. Hinge recently introduced “Convo Starters” for engaging conversations. Jackie Jantos, Hinge’s CMO, will succeed McLeod, focusing on Gen Z’s demand for authenticity in digital experiences. Despite the growing reliance on AI, Hinge’s innovations have reportedly boosted user engagement. The company plans to continue its mission of fostering deeper connections in the evolving dating landscape.
Source link
