A recent dinner party in Los Feliz included tech and media executives discussing the launch of OpenAI’s Sora video app, which rapidly climbed to the top of the App Store. Attendees noted the flood of AI-generated content, including controversial recreations of copyrighted Hollywood characters and historical figures, enabled by OpenAI’s initial opt-out policy for intellectual property (IP) owners. OpenAI’s head of media partnerships, Varun Shetty, framed this policy as promoting creative freedom, prompting concerns among industry leaders like Bryn Mooser of Asteria, who criticized the strategy. Unlike last year’s collaborative approach, OpenAI adopted a more secretive stance, leading to a swift backlash from Hollywood stakeholders. Following Shetty’s controversial comments, OpenAI announced a shift to an opt-in policy for IP usage, but the damage to its Hollywood relations appears significant. The talent agency CAA condemned Sora for exposing clients’ IP to major risks, indicating ongoing tensions in the AI content landscape.
Source link
