This summer, Bospar PR faced a challenge while preparing a major announcement for RealSense, an AI computer vision firm. Notably, leading AI tools like ChatGPT and Claude incorrectly reported that RealSense was defunct, just as the company was about to unveil a significant funding round and spin-out from Intel. With around half of U.S. consumers relying on AI-powered search for brand discovery, businesses must enhance their visibility on these platforms. Traditional SEO strategies are evolving into Generative Engine Optimization (GEO), addressing the changing search landscape influenced by AI. While many newcomers claim GEO expertise, genuine strategies still emphasize quality content and robust brand-building. Experts from Google and Microsoft underline that fundamentals of SEO, like fresh content and structured data, remain relevant. Companies like Bospar are actively combating misinformation by engaging with users and correcting narratives, showing that proactive management of digital reputations is essential in this rapidly evolving environment.
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