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How Breni’s AI Learning App Attracted 3,000 Users Naturally

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How Breni, a Nigerian Edtech startup, gained 3,000+ users in 20+ countries with zero ad spend 

In just three months, Breni, an innovative AI-powered learning platform from Nigeria, has garnered over 3,000 users across 20+ countries, with Nepal being its largest market. This rise comes amid a booming African edtech sector, valued at $400 million, despite recent turbulence in the industry. Co-founders Abubakar Sadiq Umar and Bilal Abdullahi aim to disrupt education by offering accessible learning for everyone, regardless of financial barriers. Unlike competitors like Duolingo, Breni provides a broader range of subjects and gamified, personalized learning experiences. With no initial funding, the startup has successfully attracted users through word-of-mouth and social media, even launching an Android app. As Breni seeks to raise $500,000 for scaling, they aspire to become Nigeria’s first edtech unicorn, challenging the fintech dominance and aiming for a global impact in education. Their commitment to making learning fun and engaging stands out as their unique selling proposition in the crowded edtech landscape.

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