On October 1, OpenAI launched Sora 2, an innovative social media platform focused on distributing high-quality AI-generated content, marking a significant shift in the creator economy. This new tool allows anyone to create studio-quality audiovisual content easily, eliminating traditional barriers like cost and geography. Erik Hammer describes this technological advancement as revolutionary, akin to the transition from painting to photography.
However, the rise of AI-generated content poses existential threats for creators, particularly comedians, as they face competition from these advanced tools. With AI already comprising 71% of social media content, emerging artists may struggle for visibility amidst a saturated landscape. Techniques for marketing and fan engagement will need to evolve, leaning on direct-to-fan channels like email lists. While the concerns are valid, some comedians see potential in utilizing AI for promotional purposes, emphasizing the importance of authentic branding and marketing strategies to thrive in this transformative era.
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