HubSpot is revolutionizing the support for SMBs (Small to Medium-sized Businesses) through advanced AI tools and assistants designed to enhance productivity without overwhelming users. Announced during the Inbound conference, HubSpot introduced new AI agents, updates to existing features, an innovative Agent Marketplace, and Breeze Studio. The company’s vision emphasizes a hybrid approach, marrying human oversight with AI’s efficiency. The Breeze Assistant is tailored for individual users, seamlessly integrating with HubSpot and external platforms for enhanced functionality. Teams can leverage specialized agents from the Breeze Marketplace to boost collaboration and efficiency. Notably, new AI agents include the Customer Agent, which manages customer interactions, and various sales and marketing tools now in public beta. HubSpot’s strategic focus ensures its AI solutions are user-friendly, empowering SMBs to maximize their potential. As AI continues to evolve, HubSpot remains committed to providing accessible, powerful tools for business growth.
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