HUMAIN, a PIF company specializing in full-stack AI solutions, has partnered with Adobe to revolutionize generative AI tailored to Middle Eastern culture, heritage, and values. Announced at the US-Saudi Investment Forum, this collaboration aims to create multimodal generative AI models, utilizing Adobe’s Firefly Foundry and HUMAIN’s Arabic-first LLM, ALLAM, to deliver culturally authentic content. Key applications span advertising, film, education, e-gaming, and social media, enhancing creative outputs that resonate with local identities and traditions. The partnership plans to integrate these AI solutions across Adobe’s ecosystem, including tools like Photoshop and Acrobat, thereby enabling users to generate culturally grounded content effortlessly. Additionally, HUMAIN will leverage Qualcomm’s advanced AI infrastructure to maximize the performance of these AI models. This initiative demonstrates a significant step toward culturally intelligent AI, fostering creativity and innovation across various sectors in the Arab world and beyond.
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