Yesim Saydan, a branding and communication expert based in the Netherlands, has transformed her solo consultancy through OpenAI’s custom GPT technology. Initially struggling to scale her business, she utilized AI to create over 17 tailored GPTs that function like a virtual team. This innovation freed her to focus on strategic growth for senior executives and entrepreneurs, allowing her to enhance their authority through effective social media and branding. Saydan meticulously trained her AI agents on specific client needs and methodologies, which resulted in highly refined outputs. Additionally, she created custom GPTs based on influential mentors like Steve Jobs, allowing her access to their innovative insights. Despite initial fears about AI’s impact on humanity, Saydan believes that the true power of AI lies in its integration with human expertise. This approach has revolutionized her workflow, highlighting the significance of ‘Tiny Teams’ where AI acts as an augmentative tool, not a replacement.
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