Visa’s Intelligent Commerce initiative revolutionizes e-commerce by enabling AI-driven shopping through autonomous agents. Unveiled at the Product Drop 2025 event, this platform allows AI tools to manage the entire purchasing process—from finding flights to completing transactions—while maintaining Visa’s security standards. With five core APIs, including tokenization and personalized data, Visa ensures seamless, secure transactions akin to human buyers. Partnerships with OpenAI and Stripe enhance capability, while the onboarding framework certifies AI agents for network access. Visa prioritizes user control over personal data, requiring consent for AI access to preferences. Payment Instructions and Signals APIs create a secure transaction record, ensuring transparency and fraud protection. As commerce evolves, Visa positions itself as a facilitator of agentic commerce, bridging the gap between discovery and purchase. Prepare for a future where your next customer might be an AI, marking a significant shift in financial technology and shopping experiences.
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