India is increasingly turning to virtual pets as a way to combat loneliness and to engage in a low-responsibility alternative to traditional pet ownership. Inspired by the 90s Tamagotchi craze, modern apps like Pokipet, Pengu, and Cryptokitties allow users to co-parent customizable virtual pets, thereby fostering empathy and connection among families. With a burgeoning market valued at over $150 million and an expected growth rate of 35-45%, these applications offer subscription-based services that enhance user engagement through customization options. The multiplayer feature of Pokipet, for example, encourages users to co-parent pets with friends or family, making it particularly appealing for long-distance relationships. However, while these apps thrive in metro areas, they lack traction in tier II and III cities. Mental health experts note the importance of genuine human connections amid growing digital companionships. Startups are now focusing on virtual humans as companions to reach a broader audience across India.
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